By Malvina Demaj Last Updated: Mar 6, 2026

Crush

(kruhsh)
DEFINITION

Crush

Crush refers to the period in late summer or fall when harvested grapes are mechanically broken to rupture their skins and release the juice, initiating the winemaking process. It is often used to describe the entire harvest season when grapes are gathered, sorted and processed. For red wines, the crushed skins and juice sit together (maceration) to provide color and tannins, while grapes meant for white wines are pressed immediately to separate the juice from the skins.

Did you know? In many regions in the US, Australia and Europe, "Crush Festivals" are held to celebrate the beginning of the winemaking process.

See Also

Products you may find interesting