By Malvina Demaj Last Updated: Mar 17, 2026

QPR

(cue-pee-are)
DEFINITION

QPR

QPR in wine stands for Quality to Price Ratio, a metric used to assess a bottle’s quality relative to its price. The higher a wine’s QPR, the more quality you get for your money, for example, a $20 bottle that tastes like it cost $50. A low QPR wine can still be good quality, but is generally pricey. Wine critics consider blind tasting scores, production methods, vineyard reputation and market positioning while determining a wine’s QPR.

Did you know? Argentina's Mendoza, Portugal's Douro and France's Languedoc are hotspots for high QPR wines, delivering premium quality wines at accessible prices.

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